Blogging has become a method of publicizing a cause, a product, a purpose, or anything that could possibly be of interest to people. People are interested in, and follow, all kinds of different things from puppies, babies, food, politics, religion, sports teams and nearly any subject you can think of. A person who is a good writer can capitalize on this need for people to follow a blog in the subject matter of their choice and profit by it.
The word ‘blog’ comes from weblog. The origination was of small significance, as blogs were viewed in their early stages as just a passing fancy, with idle chit chat not being a very stable platform on which one could build anything of substance. But the public thought differently, and that is exactly what people wanted, and they still want. People like to express themselves and give their opinions, and that is exactly what blogs allow people to do.
Take an example of a blog on Labrador Retrievers. They are a very popular breed of dog, and they are almost human like in some of their antics. A blog about this breed of dog would cover all kinds of different areas of taking care of the dog, training, feeding, funny stories about the Labs, etc. There is a section on the blog page where the administrator of the blog can write an article about anything of interest. Then right underneath of that is a comment section where people can comment about the article. This is what makes the blogs so popular, because now everybody who wishes can get into the action too, and make their own comments.
If a blog is in a particular niche where there is a lot of interest, it can be ranked on the search engines and be found that way. Probably, the most frequent way that the most popular blogs are found by people, is by word of mouth. Word spread quickly on the Internet, and if people like or don’t like any one thing, they are not shy about letting others know about it.
If a blog becomes popular, then it can be ‘monitized’ by the author of the blog. Being monitized simply means that advertisements can be place on the blog, affiliates can have their links placed, as well as banner ads to various products and services. To explain, blog ads can come in the form of Adsense, a Google idea where Google will run an ad on the blog, and when people click on the ad, the blog owner gets paid for it. Affiliate marketing is where the blog owner runs a banner ad or a link to another product, such as dog food, on the blog, and if people go to that site and purchase dog food, the blog owner gets a commission.
The secret of success of a blog, is content that people want to read about, and the engagement that the content has with the readers. Some blogs have hundreds of thousands of readers and they are the ones which have plenty to say about a subject that many people are attracted to, or concerned about, and are not afraid to talk about it.
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